South Manchester Credit Union launches new mobile app to build trust and make it even easier for new members to apply for loans and savings accounts
South Manchester Credit Union has launched its new fully branded customer app as it continues its drive to offer an easy and intuitive digital application journey for new members.
The thriving community-based loan and savings provider has once again teamed up with leading fintech company Nivo to offer a fully branded ‘white label’ version of Nivo’s award winning mobile app. The new and improved app guides new South Manchester Credit Union customers through the membership application process for becoming a borrower or a saver.
South Manchester Credit Union was founded in 2000 and currently has around 4500 members comprising borrowers and savers living in the South Manchester area. It provides loans from £150.00 to £15,000.00 enabling its members to borrow money for a variety of purposes such as covering the expenses of children starting back to school, home improvements, white goods and car purchases and to deal with unplanned emergencies such as boiler and car breakdowns and repairs.
The Credit Union has built a strong relationship with fintech innovators Nivo since 2018 when Sheenagh Young, Chief Executive of South Manchester Credit Union, began a five-year digital strategy to improve and accelerate its membership application journey, cut down on phone call, post and email communication and help to grow its membership by attracting younger members, particularly those in the 18-30 age group. Sheenagh was a very early adopter of Nivo’s solution and worked closely with Nivo founders Matthew Elliott and Mike Common to be one of the first companies to start using the new technology. In fact, the very first message sent via Nivo was from one of Sheenagh’s team. Today, 90% of South Manchester Credit Union’s transactions are processed through Nivo and it is used as a digital ‘filing cabinet’ for every member interaction, helping efficiency, continuity and security.
Potential new members starting applications through the Credit Union’s website are invited to download the free app from the Apple or Google app stores. Once downloaded, the app, which carries South Manchester Credit Union’s branding throughout, guides customers through the membership application process using an easy to use ‘whatsapp’ style interface. The app then helps applicants to quickly verify their ID using facial recognition technology and upload required documents, again through the app. Customised ‘bots’ automatically give assistance and prompts when required to ensure the applicant completes the necessary steps to secure their membership and apply for a loan or open a savings account.
The smart ‘bots’ have been particularly effective in streamlining document collection, a task which was repetitive and time consuming for staff and part of the application process where the Credit Union was seeing the greatest time delays. The ‘bots’ deliver a great customer experience whilst accelerating the application process.
Sheenagh Young, Chief Executive of South Manchester Credit Union, said: “We love Nivo and more importantly our customers love it too. This new branded version of the app is going to establish our relationship with the customer at the very start of their application journey instead of asking them to start by downloading a third-party app they’ve probably never heard of. We noticed some people were dropping out at the very beginning and with trust being vital in financial services we can understand why some people were put off from going further.
“When members use the app they couldn’t be happier. We have over 650 five-star reviews on Google with many of them mentioning the Nivo app specifically. That’s a lot of positive reviews given we have around 4500 members. We even had a member come into the branch and thank us for providing such a brilliant app for free. That’s how popular it is. It’s fun too as we and members can use emojis and they send us photos of their new cars or their holiday snaps which we may have helped them to pay for. As a community focused business that relationship is really important to us. It’s easy, intuitive and probably the most reliable technology we use. I can’t wait to see how members react to this new and improved version.”
Damon Williams, Sales Director of Nivo, commented:
“Sheenagh and the South Manchester Credit Union are one of Nivo’s oldest customers and we love to hear how Nivo has changed their business and made transactions and communications between the Credit Union and its members such a pleasure. I’m delighted that they are taking the next step in their digital journey by launching their own fully branded version of the Nivo app. Consumers, and particularly younger consumers, have come to expect slick and intuitive mobile experiences from their service providers and I am sure that South Manchester Credit Union and its members will continue to see the benefits of this great partnership.”