Why use a secure instant messaging app compared to text or email?

December 23, 2021
minutes read

Instant message applications like WhatsApp were originally created for people to be able to communicate with their family and friends in real time. In the last few years, business and consumer apps have been merging together in response to the distribution and consumption of digital exponentially increasing.

While all email, phone and instant messaging are useful collaboration tools when it comes to office communications. The effectiveness and security of each is not the same. In this article, we’ll explore why using a secure instant messaging app should be your business communication of choice. 

Communication is at the heart of a company’s success. It affects everything from employee happiness and customer relationships to brand identity and revenue driving outputs. 

The problem is that we are all busy people. People don’t always have time to respond to emails or talk on the phone. If you ask people to rely on paper and post or book a face to face appointment they’re head may explode. Instant messaging is how we choose to communicate wherever it is available. Platforms like WhatsApp in our personal lives, and now platforms like Slack and Teams for collaboration in our working teams.

As stated by Gartner in its 2018 Market Guide for Instant Communications Security and Compliance "A voice or text conversation over a consumer messaging app is as confidential as a conversation between two individuals in a public space, such as a bus stop or coffee shop.”

Roughly 306.4 billion emails were estimated to have been sent and received each day in 2020, this figure is expected to increase to over 376.4 billion daily emails by 2025.

Where email slows down productivity, instant messaging flourishes. It should come as no surprise that Slack has been reported to improve productivity by 30%.

The benefits of instant messaging 

  • Speed 

The lack of formality in an instant message makes it less of a time commitment in the moment and people are more responsive so conversations take less time

  • Enhanced accessibility 

Customers and employees can use the service from their devices wherever they are

  • Convenient collaboration 

Easily group chat on the service and save conversations for future reference

  • Real time communication

Receive notifications and contact customers and employees faster than with email

  • Saves money

Communicate with customers and employees from any location without paying for travel tariffs.

  • Simple setup

Unlike a conference call, which takes time to organise, instant messaging can be accessed all the time.

  • Less disruptive

It is more difficult to arrange and manage calls, with chat windows open when necessary.

  • Boosts productivity

When assistance or clarification is needed, instant messaging is a direct connection to the relevant person with a real time notification. 

Financial services are a highly regulated industry with damaging consequences for businesses who get it wrong. Nivo is the only bank-standard secure total messaging solution instantly connecting financial service providers and customers. 

Book a demo today to find out more. 

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